Case of analysis report TESCO Essay Example | Topics and Well Written Essays - 4000 words

Case of analysis report TESCO - Essay Example It reveals the point where the company is capitalizing to succeed and possible lapses that may be costing the company. The paper also gives recommendations pertaining to the analysis, which leads to a concluding comment. Therefore, Tesco has to watch out on its environment (internal and external), PR actions, and strategic positioning to ensure that they are better placed to survive, grow and perform excellently in already saturated UK market and in its international operations as well. Tesco PLC is considered the one of the top ranking supermarket chain and the top ranking on online grocery in the UK and around the world, in terms of size, and revenue. It operates internationally in about 15 countries. In regard to the UK market, Tesco stands as the market leader enjoying a market share of approximately 30% (Tesco Corporation, 2014). The company uses the slogan ‘Every little helps’ to ensure their customers get the value of their money. In so doing, the company attempts to win and sustain their lifetime loyalty. This has the company grow, start operations in new markets, and earn remarkable profits international markets such as China, Hong Kong and Japan. Some of its efforts include Tesco Metro, club card and Express. In this report, an analysis is done of the external and internal environments, PR orientations, and alternative strategies are discussed and recommended. Due to its global presence Tesco is subject to political and legislative environments prevailing in concerned countries. For Instance, the UK government stipulates that the retailers offer equal opportunity employment that does not discriminate against anyone in terms of race, sex, ethnicity, age, and disability (Balchin, 1994, p. 43). This coupled with increased population calls at large retailers such as Tesco, Asda and Sainsbury to reconsider the way they treat